Health Hoax By Fast Food Companies Essay - 1469 Words

For decades the Fast-food industry has supplied Americans with tasty, comforting food, quickly and for a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing their food products to fit their customer’s wants. Even the most common fast food chains, such as McDonalds and Subway started advertising â€Å"healthier† food items on their menus to continue appealing to the general public. While fast food restaurants give the impression of offer healthy food, nutritionist studies show the healthy alternatives are not as nutritious as advertised and can lead to calorie underestimation and overconsumption (cite). In order to maintain significant market†¦show more content†¦Not only has the fast-food industry the taken health craze wants of the public and implemented them into their market approach, the companies appeal to psychological emotions by creating commer cials of young children, teens, adults, grandmas and grandpas all psychically enjoying The healthy alternatives being promoted. Advertisers create commercials to connect the viewer to the product, through psychological appeals and further persuade them into believing the health food scam of the fast-food chains (Cit). Subway has mastered the art of appealing to consumer emotions when regarding health. Their commercial â€Å"Jared and Friends†, an advertisement for healthy sandwiches that help aid weight loss, proves the company promotes healthy food but deceives the public in advertising unhealthy food. The commercial takes place on a sunny day in the park with all the actors participating in a game of baseball, they all appear to be happy and full of energy. They quickly introduce the characters by flashing their name and amount of weight lost in the middle of the screen. While this is taking place the background jiggle sings, â€Å"join the Subway family now†¦ it’s not too late the only thing that’s missing is you!† (YouTube). Once the jiggle concludes it flashes to pictures of Subways product, showing a rather large sandwich. They advertise the Subway sandwich having only 6 grams ofShow MoreRelatedEssay about The Fast Food Health Scam 1564 Words   |  7 Pagesthe Fast-food industry has supplied Americans with tasty, comforting food, quickly and at a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing health food products to fit their customer’s wants (Nielsen). 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