Business related Essay

1. Define Marketing. What is marketing put to work as set out in your text book. Explain the respective(a) elements of marketing process. ( LO1 judgment Criteria 1.1) 2. Select an organization of your choice, identify the marketing penchant course it focuses on and evaluate the benefits and costs of the marketing orientation for the selected organization ( LO1 Assessment Criteria 1.2)3. The Dunkin ring Case ( LO1 Assessment Criteria 1.2) For more than 50 days, Dunkin Donuts has offered customers throughout the linked States, and around the world, a consistent experience the equivalent donuts, the same coffee, the same store dcor each time a customer drops in. Although the range of a function now offers iced coffee, breakfast sandwiches, smoothies, gourmet cookies, and Dunkin Dawgs in addition to the old standbys, inclined customers argue that its the coffee that sets Dunkin Donut apart. To keepcustomers coming back, the chain dummy up relies on the recipe that founder B ill Rosenberg crafted more than 50 years ago.The company is so concerned about offering a consistent, high-quality instill of coffee that managers in Dunkin Donuts Tree-to-Cup program monitor the senesce of its coffee beans from the farm to the restaurant. The result? Dunkin Donuts sells more cups of coffee than any another(prenominal) retailer in the United States 30 cups a second, nearly unmatchable billion cups each year. Building on that success, the company plans to more than trey its current number of stores, amassing 15,000 franchises by the year 2015.What marketing orientation does Dunkin Donut follow here and why? Give reasons and justificationLearning effect/s achieved in the assignmentBy completing this assignment successfully, the scholarly person willing achieve the following learning outcomeLearning upshotLO1 Understand the concept and process ofmarketingAssessment Criteria1.1 explain the miscellaneous elements of the marketingprocess1.2 evaluate the benefit s and costs of a marketingorientation for a selected organisationGrading CriteriaPASSThe student will be awarded a PASS grade ifhe/she achieves all assessment criteria beThe student will be awarded a Merit grade ifhe/sheThe learners evidence shows for M1 Identify and apply strategies to findappropriate solutions in effect(p) judgements get under ones skin been made complex problems with more than one variable capture been explored an effective approach to study and research hasbeen appliedDISTINCTIONThe student will be awarded a Distinctiongrade if he/sheThe learners evidence shows for conclusions admit been arrived at throughsynthesis of ideas and have been justifiedD1 Use diminutive reflection to evaluate own work the validity of results has been evaluated using and release valid conclusionsdefined criteria self-criticism of approach has taken place realistic improvements have been proposedagainst defined characteristics for success