Nestle: Operating in a Global Economy Essay -- strategic management ca

draw near is a large association with over 150 years of history. The union deals with world(a) resultion and competes around the dry land in an effort to achieve steady growth and profit. Competing in the global economy requires dealing with many challenges to meet production goals and food market products to assorted cultures. Nestle also markets to third world countries that need nutritious food at a reasonable price. The company is a market draw in numerous product lines that have provided a solid groundwork for sales and profit. Nestle has strong brand recognition that provides a matched advantage to get into naked as a jaybird markets and expand in existing markets. operate in the global market means embracing numerous opportunities plot avoiding various threats. The strategic management Nestle exhibited serves as an excellent reference study in operating in a global economy. floor The Nestle company traces its roots back to 1866 when Henri Nestl e began searching for a wellnessy and economical alternative for m separates who were unable to breast feed their infants. Nestles first customer was a premature infant that could not tolerate the mothers milk or any other substitutes available at the time (Nestle). The new product saved the babies flavour and people quickly recognized the value of the new product. By 1900, the company expand to other products including powdered soup, bouillon cubes, sauces and flavorings. Through the early 1900s, production expanded and factories were operating in the United States, Britain, Germany and Spain. In 1904, Nestle added chocolate to its product line by reaching an agreement with the Swiss General deep brown Company. The company continued to expand and began manufacturing in Australia and e... ...nclusion Nestle is a market leading company and serves as an excellent case study for illustrating strategic management in the global economy. The companies roots go all the vogue back to 1866 and the established history have created a strong company tested by the ups and downs of the world economy. Establishing a strong market menage and vision for health and nutrition provide Nestle a affirmatory reputation. The company has weathered two world wars and has continue to refine the corporal strategy. This flexibility and adaptability have enabled steady growth and success through these ever-changing market conditions. Nestle can continue this success by establishing new markets and creating new products. In particular, continuing research and development to expand health and nutrition focused products will facilitate the ability to achieve above-average returns.