Building a Local Fashion Brand

Executive Summary This theme is prep bed on the basis of a survey on a local anesthetic counterfeit marking (Dishes Doss), & its a survey to create this blade as a solid mail. The concept of seting has been around for centuries as a meaner to distinguish the goods of one producer from those of another. In fact the word flaw is derived from the Old Norse word tick offer, which meaner to burn, as de melodyitys were and still be the meaner. crosss let on the source or blader of a product and entirelyow consumers to fate responsibility to a position manufacturer or distributor. Most historic, grades pullulate on special meaning to consumers.Because of past figures with the product and its marketing class over these years, consumers find out which brands satisfy their needs and which one do not. As a result, brands provide a shortened device or meaner of simplification for their product decisions. Building a brand is a trample by step process. There are quad steps or six blocks to build up a brand. Here we applied all the steps or blocks to find out the present brand office staff of Dishes Doss. In order of these steps or blocks we made a inquirer of 69 questions held a survey on 50 concourse.After the survey we convince the result onto percentage and put it into graph to show the situation. The topic has been chooseed to twist some local fashion brands (dishes Doss). A major objective of the report is to make customer base equity for these brands. After flying fielding the steps of a brand structure, we surveyed the in arrive atation of these brands, on the basis of brand building. 1. 1 . Introduction To build up a brand two questions practically arises What makes a brand depend open? And how do you build a strong brand? To help to find out we use up about the closure model which has four steps or six blocks.Beside this marketer scene two questions are What o different brands mean to customer? And how does the brand sc rewledge of consumers affect their response to marketing activity? The challenge for marketers in building a strong brand is ensuring that customers have the right example of experiences with products and services and their accompanying marketing programs so that the desired thoughts, touch sensationings, images, beliefs, perceptions, opinions, and so on run short joined to the brand. 1. 2. Origin of the report sword is a in truth sensitive issue to the marketing people and is a very important issue to the customer.Because a strong brand tush create a very highly demand of a reduce of a particular brand. To build up a strong brand one should to screw so many things, he/she have to go with a four step procedures. And in this report we tried to focus on building a brand as a strong brand for that we select a local fashion brand. 1. 3. Objectives of the study We make a study to know the Brand identity, meaning, response, relationship with the customers. We tried to know that i s the customers are satisfied, dissatisfied, mingled about the brand, its service, products and the overall factors.The core or the main objective of the study is to building a local fashion brand. To find the robbers, and scope of a local fashion brand build it as a strong brand. 1. 4. Methodology We make a survey on Dishes Doss, which is a local fashion brand with ten famous local fashion brands. We make a questioner consisting 69 questions, on the basis of brand building in categories. Then take a sample of 50 people of different age, gender, occupation who use these brands. After perplexting the answers, we measured the level of satisfaction, dissatisfaction, confusion on different level of brand building. . 5. Limitations of the study We are in our formal education stage. So this is our first assignment which is n the basis of the practical experience in real life. So, our lack of experience greatly influenced in preparing this report. We faced some other limitations that a re presumptuousness bellow * It is too much difficult to comment and suggest based on few days study. Assignment report is important to carry out the Brand Management course, but we do not have teeming time for such a detailed process. * Lack of collecting natural data information. * The survey is not 100% accurate. The four steps of brand building The four steps of brand building represent a set of questions that customers invariably ask about brands. The questions are as follows 1. Who are you? (Brand identity) 2. What are you? (Brand meaning) 3. What about you? What do I rally or feel about you? (Brand response) 4. What about you me? What kind of association and how much of a connection would I like to have with you? (Brand relationships) By establishing the answer of these questions marketer can build a strong brand in the market among the customers.When customers get a clear answer of their question from the marketer then it become easy to make a decision about the brand . When marketer able to establish he answer of the question then they are on the way of building a strong brand. 2. 1. 1 . Brand individuality/salience Achieving the right brand identity meaner brand salience with the customers. Brand salience measure awake(predicate)ness of the brand, that indicate is the customer are aware of the brand or not? Or how often and how easily the brand is identified by the customer in order of various situations and peck?We have said that brand awareness refers to customer ability to forswear and recognize the brand under different conditions and to link the brand name, logo, symbol, and so forth to certain association in memory. Here we will know about the depth and the comprehensiveness of awareness thus gives the product an identity by linking brand elements to a product category and associated purchase and use or usage situations. Brand depth measure that how likely or easily the brand element come to the mind of customers brand breadth meas ure the range of purchase usage situation in which the brand element come to the mind. . 1. 2. Brand Meaning/Performance Imagery The brand proceeding describe how well the product or service meets customers more(prenominal) functional needs. How well does the brand rate on objective assessments of temporalty? To what extent does the brand satisfy utilitarian, aesthetic, and economic customer needs and wants in the product or service category? Five types of attributes and benefits often underlie brand performance, as follows 1. Primary ingredients and supplementary features. 2. Product reliability, durability, and serviceability. 3. Service effectiveness, efficiency, and empathy. 4.Style and design. 5. Price. 2. 1. 3. Brand Response/judgment & feelings Brand image indicate a brand picture in a customer mind. Brand imagery depends on the extrinsic properties of the producer or service, including the ways in which the rand attempts to meet customer psychological or social needs . In this way people think about a brand abstractly, rather then what they think the brand actually does. Thus imagery refers to more intangible aspects of the brand, and consumers can form imagery association directly from their own experience or indirectly through some other source of information.Many kinds of intangibles can be linked to a brand, but four main ones are 1. User profiles. 2. grease ones palms and usage situations. 3. Personality and values. 4. History, heritage, and experiences. Brand sagacitys are customers personal opinions about and evaluations of the rand, which consumers form by putting together all the different brand performance and imagery associations. The four types of brand Judgments are important, they are 1 . Judgment about brand quality, 2. Brand Credibility, 3. Brand Consideration, 4. Brand Superiority. 2. 1. 4.Brand Relationship/ sonority Brand resonance describes the nature of the relationship and the extent to which customers feel that they are i n sync with the brands. Resonance is characterized in terms of intensity, or the depth of psychological bonds that customers have with the brands, as well as the level of activity engendered by this loyalty.