'Online Marketing\r'

' fundament EVOLUTION OF trade Mar-ket-ing Spel guide Pronunciation [mahr-ki-ting] †noun 1. The act of l foreveraging or selling in a market. 2. The attend of activities involved in the transfer of goods from the producer or seller to the consumer or clouder. including advert, shipping, storing, and selling. At the beginning of the century, friendly life was to the in in high school spirits spiritsest degreely local. It was followed by a intent in which commodities were produced on a plenteousness crustal plate: Consumer merchandise operated on mass merchandising principles and road room primarily c erstrned itself with how to build the best gross gross deals force.At the end of the century, in that respect is an acclivitous spheric culture. The major(ip) driver of these changes is techno entery. Technological change has moved steadily back foc employ on the individual. These changes shape the surmisal and conduct of blood line. selling is especi alt ogether(prenominal)y tied to parley and transportation revolution. As the tools and endeavour of market step-up, the subcontract and responsibilities of sellers bring evolved with them. Philip Kotler divisionalized this evolution with his sustain â€Å"Marketing Man maturement”.His key stages be affixion, sales and smirch management. Each of these is strongly motivated by technological opportunities, which permit sensitive methods and invigorated-sprung(prenominal) opportunities. A poop stage, a focus on the individual client, is oerly important. As the overbold technology of the internt develops, it reinforces the new market emphasis †which in numerous slipway is a re gaming to business at the turn of the century. In todays technology driven world, a new fast paced digital economy is emerging. Tomorrow thither exit be companies that get egress exist plainly inside computer net seduces. sloshed to business transactions forget be make electro nicall(a)y, directly from the producer to the consumer, bypassing the tack on chain. In the digital merchandising environment, the consumer experiences an entire faker in the development of the yield. In fact, a consumer capability build the merchandise himself from a wide swan of move appendd by the Company. It is ecommerce that is changing the way proceedss and go argon conceived. Manufactured, farmd, priced, distri scarceed and sold. The reason being that it is untold cheaper; it allows spacious c bothwhereage and helps in serving the node break ———————————————— Online selling ————————————————- ————————————————- The net profit has become an ongoing emerging source that tends to expand to a greater extent and ————————————————- more than than. The growth of this busy metier attracts the fear of advertisers as a ————————————————- more productive source to bring in consumers. ————————————————- ————————————————-A exit advantage consumers ca delectation with online market is the control they view ————————————————- over the product, choosing whether to check it out or non. Online merchandise may a similar —————————— 212;—————- offer various forms of animation. In its approximately ballpark de barrierination, the term â€Å"online publicise” ————————————————- comprises all sorts of banner, electronic mail, in-game, and key intelligence agency advertizement, including on ————————————————- latforms such(prenominal) as Facebook, Twitter, and MySpace. weathervane-related advertise has a variety ————————————————- of ways to frequentize and reach a niche audience to focus its attention to a specific group. ————————————————- inquiry has proven that online advertizement has min ded(p) results and is a growing business ————————————————- r correctue. For the year 2012, Jupiter Re attend predicted $34. 5 billion in US online ————————————————- advertizing spending. ———————————————— ————————————————- ————————————————- Types of earnings selling ————————————————- meshing market is slackly divided into the following roles: —————————— ——————- display advert: the wont of blade banners or banner ads placed on a one-third-party website or blog to drive handicraft to a play alongs own website and increase product aw arness. ————————————————- take care loco former market (SEM): a form of marketing that tranceks to pro soupcon websites by increasing their visibility in search engine result scallywags (SERPs) finished the design of two compens equal to(p) placement, contextual ad, and paying inclusion, or finished the drug ab drop of free search engine optimisation  techniques also known as organic result. ————————————————- explore engine optimizaton (SEO): the handle of improving the visibility of a website or a web page in search engines via the  "natural” or un- paid (â€Å"organic” or â€Å"algorithmic”) search results. ———————————————— Social media marketing: the process of gaining traffic or attention through br oppositewisely media websites such as Facebook, Twitter and LinkedIn. ————————————————- Email marketing: directly marketing a commercial subject matter to a group of the great unwashed using electronic mail. ————————————————- Referral collapseting: a method of promoting products or gains to new customers through referrals, usually word od spill the beans . ————————————————-Affiliate marketing: a marketing pra ctice in which a business rewards one or more affiliates for each visitor or customer brought some by the affiliates own marketing efforts. ————————————————- content marketing: the process of creating specialized content such as infographics, blog articles and ebooks to attract more customers. ————————————————- Inbound marketing: involves creating and freely sharing informative content as a conceives of converting prospects into customers and customers into repeat clouders. ————————————————-Video marketing: This type of marketing specializes in creating videos that engage the viewer into a get state by presenting breeding in video form and guiding them to a product or service. Online video is i ncreasingly becoming more hot among net users and companies argon seeing it as a vi up to(p) method of attracting customers. ADVERTISING Ad-ver-tis-ing guide Spelled Pronunciation [ad-ver-tahy-zing] †noun 1. the act or practice of work public attention to ones product, service, need, etc. , esp. by paid announcements in news reputations and magazines, over receiving set or television system, on billboards, etc. to get more customers by advert. 2. stipendiary announcements; advertisements. 3. The profession of planning, tendencying, and writing advertisements. advertizement is a paid form of communication, although some forms of publicizing, such as public service announcements, use donated space and time. Second, not neverthe slight is the heart paid for, but the sponsor is identified. Third, close advertizing tries to persuade or act upon the consumer to do something, although in some cases the point of the message is just to make consumers aw atomic number 1 8 of the product or high society.Fourth and fifth, the message is posted through many different kinds of mark media arriver a large audience of potential consumers. Finally, because publicizing is a form of mass communication, it also non-personal. A definition of advertising, then, accommodates all six attain gots publicizing is paid non-personal communication from an identified sponsor using mass media lo persuade or influence an audience. Functions of Advertising Advertising is an important advancemental tool for any marketing contract. So much so that whenever we recall of marketing we think of advertising although it is just one of the marketing tools.Till now only companies with a profit motive went in for advertising. But today government bodies as well as non-governmental organizations ING0s) go fir high profile advertising campaigns. The purpose here is not to increase the sales figure but to increase the aw beness of great deal regarding the relevant topics. Even though each ad or campaign tries to extend to goals grotesque to its sponsor, advertising performs threesome basic functions: 1. put forward product or differentiate reading Although many ads be devoid of study, providing the consumer with relevant information that pass on aid decision making is stilt the main function of advertising.The information fuddlen counts on the ineluctably of the invest audience. In the case of purchasing a new suit, needed information might simply include price and stock- howevert location. For technical products, the information is carely to be genuinely(prenominal) detailed. 2. Provide incentives to wage decision In close to instances, consumers are backward to change established bearing. Even if there are somewhat dissatisfied with the current product or service, a habit has been established and involveing approximately a new product is deemed difficult. Advertising provides the consumer with reasons to scourge brands by presenting reasons through copy or graphics.Convenience, high quality, get price, warranties, Or a celebrity subscriber are all possibilities. 3. Provide reminders and reinforcement It’s amazing how much advertising is directed at current customers. Consumers forget why they bought a peculiar(prenominal) brand of microwave or automobile. Advertising must remind the customer constantly most the shit of the brand, its benefits, its value, and so forth. These same messages help reinforce the customers decision. Most television advertising seems to provide this function Types of Advertising †Advertising is a form of selling.It tries to make consumers buy goods or services. Advertisers must be aware of the factors that influence plentys buying habits and then use advertising strategies base on this knowledge. Advertising downstairssurface be classify in identification number of ways. 1. Print Advertising: Newspapers, Magazines, Brochures, Fliers The publish medi a cod always been a customary advertising mediocre. Advertising products via newspapers or magazines is a common practice. In addition to this, the cross media also offers options want promotional brochures and fliers for advertising purposes. 2. outdoor Advertising:Billboards, Kiosks, Tradeshows and Events (OOH) Outdoor advertising is also a rattling popular form of advertising, which makes use of some(prenominal) tools and techniques to attract the customers outsides. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows springd by the company. The billboard advertising is very popular however has to be really frosty and catchy in coif to grab the attention of the passersby. The kiosks not only provide an easy outlet for the company products but also make for an stiff advertising tool to promote the companys products.Organizing several events or sponsoring those makes for an excellent advertising opportunity. Th e company fundament organize trade fairs, or even exhibitions for advertising their products. If not this, the company whoremonger organize several events that are closely associated with their field. 3. Broadcast advertising: Television, Radio and the lucre Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio receiver or the earnings. Television advertisements have been very popular ever since they have been introduced.The radio might have lost its chaem owing to the age media however the radio remains to be the choice of small-scale advertisers. 4. privateness Advertising: Advertising in Movies Covert advertising is a unique kind of advertising in which a product or a particular proposition brand is incorporated in some pleasure and media channels like movies, television shows or even sports. There is no commercial in the diversion but the brand or the product is subtly (or sometimes evidently) showcased in t he entertainment show 5. replacement Advertising: Advertising IndirectlySurrogate advertising is prominently seen in cases where advertising a particular product is criminalise by law. Advertisement for product. †like cigarettes or alcoholic beverage which are injurious to heath are verboten by law in several countries and thus these companies have to come up with several former(a) products tint might have the same brand name and indirectly remind stack of the cigarettes or beer bottles of the same brand. Common examples include Fosters and Kingfisher beer brands, which are a lot seen to promote their brand with the help of surrogate advertising. 6. ordinary Service Advertising: Advertising for Social CausesPublic service advertising is a technique that makes use of advertising as an impelling communication medium to convey aff suitablely relevant inessagtx1 about important matters and amicable welfare causes like AIDS, energy conservation, political integrity, defore station, illiteracy, poverty and so on. 7. Celebrity Advertising ••• • Although the audience is get smarter and smarter and the modern day consumer getting immune to the mislead claims made in a majority of advertisements, there exist a section of advertisers that still money box been celebrates and their popularity for advertising their products.Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements. 8. earnings Advertising net profit promotion is one of the newer types of advertising and eject be accomplished in a number of ways. flush advertising refers to messages that jump onto your computer screen and much move around. They can be hard to close and are annoying, but hard-hitting at gaining your attention. scratch off up and scrolling ads are separate(a) examples of these types of advertising.Pay per click a dvertising refers to marketers paying to have their web pages placed high on search engine results pages. These are also called sponsored think. OBJECTIVE OF THE rent To discriminate the combining espouse aim of tralatitious advertising and online advertising (consumers point of view) * To start out out the scope of the cyberspace advertising * To welcome the dependableness and intensity level of the internet advertising * To compare internet advertising with traditional advertising. INTERNET MARKETING THE ADVENT OF THE INTERNET The new millennium has brought us on the brink of the I. T. Revolution.This revolution has been aided by the advent of the mesh in a coarse way. earnings is fast changing the way people utilise to do things. Naturally, the same would have an concussion on the advertisers. The mesh has been accepted as the most powerful media for advertising due to the absence of geographic barriers. The advent of the Internet and its subsequent acceptance has once again challenged the traditional forms of advertising. Advertisers are trying to use the ‘net to advertise their products and hence ‘net their customers. Thus, with the Internet gaining prominence, advertising equations are fast changing.Internet marketing, also referred to as web marketing, online marketing, or e-Marketing, is the marketing of products or services over the Internet. Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale. The Internet has brought many unique benefits to marketing, one of which being lower comprises for the dispersal of information and media to a global audience. The interactive nature of Internet marketing, both in harm of providing instant response and eliciting responses, is a unique quality of the medium.Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet. E-mail and wireless media, however, Internet marketing also includes Management of digital customer entropy and electronic customer relationship management (ECRM) systems. 7 PS OF INTERNET MARKETING The four Ps †Product, Price, Place and advancement have long been associated with marketing, but things have changed on the Internet. So along with a change in the nature of the four Ps there are three new Ps which are relevant to the Internet marketer: Presentation, Processes and Personalization. . Product Product on the Internet usually changes form online, and the user experiences it electronically. in the form of text, images and multimedia. corporeal goods are usually presented in the form of a detailed online catalogue that the customer can straddle through. Technology allows the user to virtually touch and savor the product on the Internet †rotate it, birr in or zoom out and even visualize the product in different configurations and combination. subject matter and software are two avatars of digitized products that can be even distributed over the Internet.On the Internet, E-marketing go away be ground more on the product qualities rather than on the price. Every company go forth be able to bring down the price of its products and hence opposition allow not be on price. It will rather be on the uniqueness of the product. To be able to attract the customers and retain them, the company will have to provide nouvelle and distinct products that forces the net users to purchase and come beck for more. 2. Price Price has been drastically changed over the Internet. It lets the buyer decides the price. Also it gives the buyers information about treble sellers selling the same product.It leads to best executable allot for the buyers in terms of price. Pricing is dynamic over the Internet. 3. Place Place revolves around setting up of a marketing channel to reach the customer. Internet serves as a direct marketing channel that allows the producer to rea ch the customer directly. The elimination of the liaise channel allows the producer to pass the reduced distribution cost to the customer in the form of discounts. 4. forwarding Promotion is extremely necessary to entice the customer to its website, as there are currently more than one billion web pages.Promoting a website includes both online and offline strategies. Online strategies include search engine optimization, banner ads, and twofold points of entry, viral marketing, and strategic partnership and affiliate marketing. Presently, the lucre is already cluttered with thousands of sites probably selling exchangeable products. For the customers to know of the Companys existence and to garner information on the kind of products or services that the company is offering, promotion has to be carried out. There can be traded links or banner advertisements for the same.Also the traditional mediums like print, outdoor advertising and television can be used to spread awareness. 5. Presentation The presentation of the online business have to have an easy to use navigation. The look and the tone of voice of the web site should be based on corporate logos and standards. About 80% of the people read only 20% of the web page. Therefore, the web page should not be cluttered with a lot of information. Also, simple but powerful navigational aids on all web pages like search engines make it easy for customar to set their way around. 6. Processes guest supports needs to be integrated into the online web site. A sales service that will be able to answer the questions of their customers fast and in a authentic manner is necessary. To further enhance after sales service, customers must be able to find out about their order status after the sale has been made. 7. I? Personalization Using the latest software it is practicable to customize the entire web site for every single user, without any additional be. The mass customization allows the company to create web page s products and services that suit the fate of the user.A customized web page does not only include the cullred layout of the customer but also a reselection of goods the customer may be interested in. catch THE INTERNET CUSTOMERS Now to be able to use the seven P’s effectively in order to achieve the predefined goals of any organization it is controlling to consider the customers. Customization will only be sincerely yours effective if we understand our customer and their true need. sooner adapting marketing practices to the Internet, the marketer needs to understand the characteristics of the online customers.The sack users can be classified into pentad categories depending upon their design of using the Internet. The louver categories of users are: Directed data Seekers: They require specific, timely and relevant information about the products and services being offered. Undirected Information Seekers: These users require something interesting and useful. Someth ing that can give them an edge, advantage, insight or even a pleasant surprise. Bargain Hunters: They are of two kinds: unrivalled who looks for free items on the Internet an other(a) who is seeking get out deals higher discounts etc.Entertainment Seekers: They see the Web as an entertainment medium of vast breath and potential and want to explorer the medium before the mass gets there. Directed Buyers: They want to buy something †now. They are sure what they require and just log on to the Web to purchase the item. CRITICAL achiever FACTORS IN INTERNET MARKETING Having observed the evolving paradigms of business in the Internet era, there are five critical success factors that the Internet Marketer has to make in mind. Attracting the Right Customer Attracting the Right Customer is the first crucial step.Rising digital penetration would mean that the number of customer visiting particular sites would ineluctably go up. While the number of eyeballs or page views has so far b een conveniently used as a satisfactory measure by most web sites, it would be foolish to cater to the complete spectrum of digital visitors. Contest has to be very prey specific. The digital company has to select its target part by finding out which section of customer are the most profitable in terms of revenue 21 transactions and who are the customers who break the maximum number of referrals.Here again it is important to stigmatise that the majority of online customers are not seeking the lowest price. Rather they are seeking convenience in a higher place everything else. The power of customer referrals has never been so enormous, since word of the mouse spreads faster than word of the mouth. E-Bay attracts more than half of its customers through referrals. Not only do referred customers cost less to acquire than those brought in by advertising or other marketing tools, they also cost less to support since they use their friends who referred them for advice rather than u sing the companies own technical desk.Delivering Content Value Delivering Content Value to engage the users interest is the critical enormousness in retaining customer participation. This is because content serves as a powerful differentiator. Content would include Product enhancements (Software patches for glitches), personalised interactions (through customized navigation paths as seen on the web sites of GM and Toyota) and Problem Resolution (updates of delivery schedules and e-mail responses). intrinsic to the concept of delivering proper content value is innovation. For e. g. www. campareindia. com Ensuring E-LoyaltyEnsuring E-Loyalty is lively to the success of any online venture. This is because acquiring customers on the Internet is enormously expensive and unless those customers stick round and make lots of repeat purchases over the years, profits will remain elusive. Contrary to the general view that Web customers are notoriously fickle, they in fact follow the old rule s of customer loyalty. Web customers stick to sites that they go for and with time consolidate their purchases with one primary provider to the extent that Purchasing from the suppliers site becomes part of their day-to-day routine.The issue of institutionalize is integral to the issues of privacy and security. Companies like Amazon. com which command amazing levels of consumer trust, have used a variety of encryption tools and simple ethical decisions like not accepting money for publishers for independent book reviews to maintain the trust of its customers. E-Learning to further personalized interactions E-Learning to facilitate personalized interactions with customers has been the biggest contribution of the Web to the marketing strategists. Customers in traditional bricks-and-mortar investment firms leave no record of their behavior unless they buy something.In the digital marketplace, however technology has made the entire shopping experience a unprejudiced process. For e xample, if the customer exits the web-site when the price screen appears, he is a price sensitive consumer. Such minute trailing of customer behavior has major implications for the world of advertising. The Internet may soon be used as a test bed for testing prototypes of marketing and advertising campaigns. By monitoring pages selected, click through, responses generated, and other indicators, the company would be able to discover which parts of a prospective campaign would work, thus reduction the risk of a potential flop.This would make it possible for the company to modify its product offerings much introductory than usual in the product life cycle, Providing digital value to the evolving consumer through his life cycle Providing digital value to the evolving consumer through his life cycle has become possible because of customized interactions and emerging business models. These models have much disturbed the traditional status quo and created new rules of business. The sect ors where new business models will emerge or have emerged are the music industry, the financial services industry, the motivity industry, the relating segment and the publishing segment.Digital value is delivered to the consumer by burnished him convenience, allowing the customer to feel his ownership of the Web experience, and boastful the customer a sense of belonging that traverses the natural boundaries. BENEFITS OF INTERNET MARKETING The reason why Internet marketing has become so popular is because they provide three major &malts to potential buyers: 1. Convenience: Customers can order products 24 hours a day wherever they are. They dont have to sit in traffic, and a pose space, and walk through countless shops to find and experiment goods. . Information: Customers can find reams of comparative information about companies, products, competitors, and prices without leaving their office or home. 3. few hassles: Customers dont have to face salespeople or open themsel ves up to persuasion and emotional factors; they also dont have to appreciation in line. Internet marketing also provides a number of benefits to marketers 1. Quick adjustments to market conditions: Companies can apace add products to their offering and change prices and descriptions. 2. Lower costs:On-line marketers avoid the expense of maintaining a store and the costs of rent, insurance, and utilities. They can produce digital catalogs for much less than the cost of printing and mailing paper catalogs. 1. Relationship building: On-line marketers can duologue with consumers and learn from them. 2. Audience sizing Marketers can learn how many people visited their online site and how many percentage pointped at particular places on the sites. This information can help improve offers and ads. Clearly, marketers are adding on-line channels to find, reach, communicate, and sell.Internet marketing has at least five great advantages. First, both small and large firms can afford it. Second, there is no real restriction on advertising space, in contrast to print and broadcast media. Third, information bother and retrieval are fast, compared to overnight main and even fax. Fourth, the site can be visited by anyone from any place in the world. Fifth, shopping can be done privately and swiftly ————————————————- Competitive advantage over traditional advertising ————————————————-One major benefit of online advertising is the spry publishing of information and ————————————————- content that is not extra by geography or time. To that end, the emerging compass of ————————————————- inter active advertising  presents fresh challenges for advertisers who have however ————————————————- adopted an interruptive strategy. ————————————————- Another benefit is the efficiency of the advertisers investment.Online advertising allows ————————————————- for the customization of advertisements, including content and posted websites. For ————————————————- example, AdWords, yahoo! Search marketing and Google Adsense enable ads to be shown ————————————————- on relevant web pages or alongside search r esults. MARKET look for Title A study on the long suit of Internet Advertising and its scope. PURPOSE AND SCOPE OF STUDY Advertisers are expected to spend Rs. 4,500 million in internet advertising in the year 2011 third only to TV and Print ads, which is :mound 5257% mote than that in the year 2004, compound percentage increase of 124% over the last 5 years. This is the new age of advertising. It is true that people have started realizing that internet can serve as a one stop point for all their needs. Be it communication, entertainment, shopping, information search, Internet serves as a panacea for all their requirements. This has led 70% of the ever users to glue themselves to the Internet and rise to power it on a regular basis.This is an opportunity for advertisers to effort this revolution. But, is it the end of traditional advertising? Is internet advertising effective and efficient compared to the traditional form?? Does it receive the basic objectives of advertising (cr eate awareness, to generate sales, build overconfident image, etc… )??? The task is that, volumes of consumers are online everyday for their personal work, but do they notice the ads, banners etc. displayed on that webpage, most important what is their recall/remembrance value. What about the reach of online advertising, is it effective across over all target groups?We have trusted traditional advertising all these years and its a proven medium that fulfills all the objectives of advertising, can one have the same trust for online advertising… RESEARCH METHODOLOGY Research design This is a descriptive question as it will clarify the doubts about online marketing. It would give us a clear picture on the effectiveness and reliability of online advertising compared to the traditional form of advertising. Data hookup Secondary data: Online reports related to marketing elemental data: Questionnaire RESULTS AND AND ANALYSIS The interrogationInternet marketing has become an integral part of todays life as Internet access is on all time high and this motility is expected to keep the same pace and will definitely expand the horizon of its reach. Objective of this research is to analyze the trend of internet rule in contrast of online marketing. Time spent On an average, a person spends more than 4 hours on the Internet during his free time. Hence, on an average the exposure of interne; to an individual is around 150% more than that of other mediums i. e. the reach of medium Internet is much better than that of others.But one cannot infer anything about the effectiveness of the medium through exposure (reach) alone. One needs to cipher the impressions (actual number of times an individual sees the ad) of the medium also. get across Reach refers to the primitive number of different people or households exposed, at least once, to a medium during a given period of time. Impressions This is a term used by media to describe and quantify the number of i ndividuals who have an â€Å"opportunity” to see an AD in a given amount of time oscilloscope Scope defines the level of Internet usage deep down a specified time period.This data gives us a strong platform to analyze and summarize the objective, pattern and usage of Internet. Research has been done through questionnaire. The questionnaire and its results is as follows: Questionnaire Name: Occupation: Course(if student): Age: sexual practice: Given below are some question based on E- marketing. Kindly fill the questionnaire. 1. Do you surf internet? (a) in truth a good deal (b) oft (c) Occasionally (d) never 2. Do you ever give a look to the advertisements while surfboarding? (a) very a lot (b) a lot (c) Occasionally (d) never 3.Does soda up of advertisements while surfing bother’s you? (a) rattling often (b) Often (c) Occasionally (d) Never 4. Do you buy products online after seeing its advertisements? (a) Very often (b) Often (c) Occasionally (d) Never (5) Do you think e-marketing is: (a) effective (b) very effective (c) less effective (d) not effective (6)Do you feel e-marketing change your buying decision? (a) Very often (b) Often (c) sometimes (d) Never (7)How much should a company depend on online marketing? (a) 0% to 25% (b) 26% to 50% c) 51% to 75% (d) 76% to cytosine% (8) come out the following types of marketing according to their effectiveness: (a) ads in newspaper/magazines (b) search engine marketing (c) business card (d) marketing on social networking sites (e) personal marketing (f) ads in television (g) e-mail marketing (h) banners/posters (i) sending newsletter (9) which type of product do u generally buy online? (a) electronics (b)clothing (c) books/magazines (d) other accessories 10) which type of services do u take a crap online? (a) matrimony (b) movie tickets (c) travel tickets (d) hotel services leave 1. Do you surf internet? (a) Very often (b) Often (c) Occasionally (d) Never Out of coke% model cosmos, 6 2% of the people use internet very often, 22% use internet often, 14% use internet now and again and 2% never use internet. Thus it is clear that 98% of the jibe urban population uses internet and 2% of the total population never uses internet. However growth of use of internet shows that 100% population will use internet in the coming years. . Do you ever give a look to the advertisements while surfing? (a) Very often (b) Often (c) Occasionally (d) Never Here out of 100% hear population, 12% people watches online advertisements very often, 22% often watches online advertisements, 36% once in a while watches online advertisements and 30% of the population never watches online advertisements. This results shows that 70% of the model population access advertisements links. 3. Does popping up of advertisements while surfing bother’s you? (a) Very often (b) Often (c) Occasionally (d) NeverOut of 100% of sample population, 27% people are bothered very often by advertisements while working on internet, 13% people are less often bothered by advertisements, 48% people are occasionally bothered by advertisements and 12% are never bothered. Botherness of people also depends upon nature of work and advertisements. If the work is important then botherness increases and vice versa. 4. Do you buy products online after seeing its advertisements? (a) Very often (b) Often (c) Occasionally (d) Never As we have seen 70% of the total sample population truly watches online advertisements.Now there are 52% people who never buys those products and 48% people who buys those products. Now out of those 48% only 12% of the populations buys products very often, 14% buys product less often and 22% people occasionally buys products after watching its advertisement. (5)Do you think e-marketing is: (a) effective (b) very effective (c) less effective (d) not effective It states that out of 100% sample population , 15% find e-marketing very effective, 40% find e-marketing effectiv e, 30% find e-marketing less effective and 15% find e-marketing not at all effective. 6)Do you feel e-marketing affect your buying decision? (a) Very often (b) Often (c) Sometimes (d) Never Out of 100% sample population, 52% of the population thinks their buying decision very often depends upon advertisement. 22% of the population thinks their buying decision often depends upon advertisements. 14% of the population thinks their buying decisions occasionally changes due to advertisements and 12% of the population’s buying decision doesn’t depend upon advertisements. (7)How much should a company depend on online marketing? (a) 0% to 25% (b) 26% to 50% (c) 51% to 75% (d) 76% to 100%Here, out of 100% sample population 48% of people thinks that a company should depend less than 25% on online marketing, 34% thinks a company should depend less than 50% and more than 25% on online marketing, 15% thinks that a company shouhd depend more than 15% and less than 75% on online mark eting, and only 3% thinks that a company should depend more than 75%. (8) Rank the following types of marketing according to their effectiveness: (a) ads in newspaper/magazines. (b) search engine marketing. (c) business card. (d) marketing on social networking sites. (e) personal marketing. (f) ads in television. g) e-mail marketing. (h) banners/posters. (i) sending newsletter According to the research, types of marketing which are given rank according to their effectiveness are as follows: 1) Personal marketing 2) Ads in television 3) Ads in newspaper/magazines 4) Banners/posters 5) Business card 6) Marketing on social networking sites 7) Email marketing 8) Search engine maketing 9) Sending newsletter (9) which type of product do u generally buy online? (a) electronics (b)clothing (c) books/magazines (d) other accessories Out of 100% sample population, 40% people buy electronics, 25% people buy lothing, 15% buy books/magazines and 20% people buy other items. (10) which type of serv ices do u take online? (a) matrimony (b) movie tickets (c) travel tickets (d) hotel services Out of 100% sample population 5% of population takes matrimonial services, 45% takes movie tickets, 35% takes travel tickets and 15% takes hotel services. Conclusion On the basis of this research findings and analysis,we can conclude that the use of internet has increase and large urban population is using internet, because internet marketing shows upbeat trend for its proximo growth and large acceptance worldwide.Internet marketing is still at pioneer stage, large population prefer traditional purchasing due to the intangible feature of internet marketing and post purchase experience. The recommendations are needed to be implemented in order to acclaim major purchase and gain trust of the online population. Limitations Internet marketing is no doubt the future tense of advertising, and it will take over the world of marketing within a few short years. However, this does not mean that the re are no limitations to what an internet marketing firm can accomplish.It is important for marketers and users to understand these problems, and to comprehend that they may damage the marketing campaign. One of the main problems which comes with running a marketing campaign over the Internet is that it limits the audience to just those individuals and users who have access to the World Wide Web. Although most people in the target audience would be able to use the Internet, the fact remains that some people are still not comfortable with its usage and this is where an internet marketing firm may face problems.In addition to this, one other major problem which stands in the way of a successful internet marketing campaign is that users are often indisposed to purchase or spend money on products online. They cannot test out the project or use it and make sure it works, and this puts the entire campaign under stress. It means losing customers and users to a problem which cannot be help ed. References DigiMarketing †The ingrained guide to new media and digital marketing -kent wartime, Ian fenwick Principals of advertising and IMC * Tom dunkan http://en. wikipedia. org/ http://ieeexplore. ieee. org/\r\n'