Logitech

Case Study Analysis Case # 2 Logitech: launch A digital Pen Group Members: Cristina Di Paolo, Priya Kalyanakrishnan, Natasha Nyapati, Shady Selim, Katherine DeVrieze meshing: Friday, November 2, 2012 Introduction During Q4 of 2002, the research and victimisation team of Logitech, who had been working nearly with Anoto for months, released the Logitech io, the digital pen that was lot to revolutionize the way individuals and businesses captured, stored, and contagious information. The Logitech io worked with handwriting recognition software, in addition to digital write up technology, in browse to bring a de offense that not only wrote as a normal pen did, just electronically recorded written content in order to have it converted to schoolbook when placed in its USB cradle. This harvest-feast was gummy with Logitechs actual line of computer peripheral yields, playing as a brand extension as closely as a unique addition to Logitechs produce mix. The lau nch of this product was accompanied by an incredibly hale business depth psychology and an exceedingly informed pass judgment proposition. According financial statements in the companys online reduce releases, Logitechs Q4 gross sugar accounted for 43% of the gross loot earned in the weather 3 quarters of 2002. though the release of this product went all over favourably, Logitech ultimately give up the io to digital writing business percentage Wireless in 2007. As stated by Rory Dooly, Logitechs senior vice death chair of control devices business, in a 2007 press release, the digital writing category is not of import to our strategic product direction. Logitechs change of kernel was mainly an go away of unsought product. A Logitech strategic merchandise vice president summarized it eloquently when he stated that [customer require recognition is particular(a) by their understanding of technology, as quoted in a aspect study focusing on Logitechs io release. Customer s were unaware of the ios existence, and the! refore could not consider it as the...If you want to personate a full essay, order it on our website: OrderCustomPaper.com

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