Marketing

increase animateness roll in merchandise By Tafadzwa Gwena 4-22-2012 TAFADZWA GWENA student NUMBER: R910455T COURSE NUMBER: MBA536 COURSE pay heed: selling INSTRUCTOR NAME: DR. MARAVANYIKA STUDENT NAME: point of intersection Life bicycle in market Management ASSIGNMENT 2 receivable Date: 17 display 2012 1 Contents 1 Introduction 1.1 Denition of product Life-cycle . . . . . . . . . . . . . . . . . . . . 3 4 2 Stages in PLC 2.1 2.2 2.3 2.4 2.5 Product ripening Introduction leg . Growth contour . . . . Maturity Phase . . . Decline Phase . . . . Phase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 5 6 7 8 9 3 Important Implications from PLC 4 The PLC innovation as a controlling & planning musical instrument 4.1 4.2 4.3 4.4 4.5 4 .6 Management of Existing Product . . . . . . . . . . Marketing mix and product modication . . . . . . Extending the product line on the keister of PLC . . Discarding Deadlines on the basis of PLC . . . . . . mod Product using . . . . . . . . . . . . . . 4.5.1 Types of New Products . . . . . . . . . . . . Useful techniques in product life cycle oversight . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 10 11 13 14 15 16 17 18 5 Limitations of PLC 6 Critiscm of the PLC concept 7 Summary 19 20 20 2 1 Introduction The concept of Product Life cycle is a very imp! ortant as marketing tool for organizations as the marketing environment is increasingly nice very dynamic and competitive. Managers must at any attached snip be ready to make decisions on their product lines i.e whether to save with them to drop them or revitalize them. Or eventide spring up new product lines all together. This what the concept of PLC is found on. do decisions based on...If you want to get a overflowing essay, devote it on our website: OrderCustomPaper.com

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